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Since 2003, Sara has been dedicated to helping clients look and feel their very best. After completing her professional training in Staffordshire, she gained extensive experience within luxury spas, hotels, and leisure businesses across the UK before establishing Beauty Within in Goodwick, Pembrokeshire.
Sara went on to create The Ivybridge Spa, where she developed a reputation for exceptional client care, professionalism, and results-driven treatments. Her passion for wellbeing, combined with a commitment to continuous professional development, has shaped a treatment philosophy centred on the individual.
With more than two decades of experience, Sara has developed a unique approach that combines advanced beauty therapy with restorative massage techniques, creating treatments that nurture both wellbeing and confidence. Every treatment is tailored to each client’s individual needs, whether they are seeking relaxation or advanced CACI facial rejuvenation.
Today, Sara and her team welcome clients to Beauty Within in Goodwick, Twr y Felin Hotel in St Davids, and Crug Glas Country House, delivering personalised treatments with warmth, integrity, and exceptional attention to detail.
At Beauty Within, every client is treated as an individual, and every visit is designed to leave them feeling relaxed, restored, and confident.

Advanced CACI Treatments
Sara introduced CACI to Beauty Within in 2014 and has continued to invest in the latest advancements in non-surgical facial technology. Today, clients can experience the award-winning CACI Synergy Flex system, combining advanced microcurrent technology with Sara’s signature facial and massage techniques to deliver natural-looking, lifting and rejuvenating results.
Originally developed to support facial rehabilitation for stroke and Bell’s palsy patients, CACI has become one of the world’s most trusted anti-ageing treatments, renowned for lifting, toning, and restoring the skin without surgery.
An exciting new chapter is coming soon with the launch of an exclusive CACI Membership at Crug Glas Country House. Designed for those committed to long-term skin health, the membership will combine regular CACI treatments with a choice of brunch, lunch, or traditional afternoon tea, creating a luxurious wellbeing experience unlike any other in Pembrokeshire.
Beauty Within at Crug Glas
Nestled within the peaceful surroundings of Crug Glas Country House, Beauty Within offers luxurious, results-driven treatments for both hotel guests and the local community, delivered by experienced therapist Sara Griffiths and her carefully selected team of talented therapists. Since 2003, Beauty Within has combined expert knowledge with a warm, personalised approach to create exceptional wellbeing experiences. Local guests can also enjoy our exclusive Crug Glas Membership, combining regular treatments with brunch, lunch or afternoon tea, making luxury wellbeing part of everyday life.
Experienced professionals dedicated to your success.
Proven results that speak for themselves.

Beauty Within is hidden away in New Road, Goodwick. Follow the winding driveway and park alongside the fence and wander through the gate to our little sanctuary. You will find Sara and Ellie ready to offer a variety of therapy and beauty treatments tailored specially for you.
At Beauty Within, we are an advanced CACI clinic and we specialise in anti ageing skin rejuvenating treatments. Indulge in a celebrity-favourite Lava shell massage or our deeply relaxing aroma therapy complete body treatment. Whatever you choose from our menu, you will be sure to leave uplifted and rejuvenated.
BEAUTY WITHIN, GOODWICK
01/22
CACI Synergy Flex, scroll down to turn the pages!
Download PDFThe CACI Synergy Flex is our latest and most advanced facial system that has been shown to reduce wrinkle depth by up to 75% and improve skin elasticity by up to 88%. It offers a variety of exclusive technologies including our unique S.P.E.D ® Dual Action Technology, that provides simultaneous skin rejuvenation and facial toning.
A complete CACI red carpet facial fit for royalty. Created for your face only, your advanced CACI practitioner will create the most perfect anti ageing facial just for you to include skin resurfacing, lifting, wrinkle reduction and advanced hydration.
An in depth rejuvenating anti ageig CACI facial, curated for your face. Your advanced CACI practitioner will decide which technologies are most required during your service time for the most fabulous results.
Using a combination of advanced technologies is designed to specifically address male skincare concerns. Deep cleansing and skin exfoliation techniques tackle razor bumps and in-grown hairs, while electrical impulses tighten, firm, and redefine the jawline. The CACI Hydro Mask and LED light therapy are then utilised to hydrate, calm, and smooth the skin, leaving the complexion refreshed, revitalised, and more youthful looking.
Lift and firm the muscles around the eye area, particularly where definition is lost with age, and where ‘hooded eyelids’ may develop. This treatment uses serum-filled microcurrent rollers, the soothing and calming Eye Revive Mask, and the new ThermaTec Eye Mask. By visiting a beautician in Pembrokeshire, you can experience the benefits of micro-current, thermal energy, and acupoint stimulation.
Target muscle laxity around the jawline with S.P.E.D® Dual Action Technology, which utilizes the benefits of LED light therapy alongside CACI microcurrent. This treatment effectively lifts and firms the muscles, redefining facial contours for a firmer, more toned appearance. It's ideal for women looking to enhance the appearance of sagging jowls and for men seeking a more chiseled jawline.
The Micro-Touch Facial combines the muscle toning and lifting benefits of CACI’s iconic microcurrent technology with hands-on treatment therapy using the Electro Gloves. This treatment focuses on muscle lift, tension release, deep tissue relaxation, and lymphatic drainage for more sculpted, toned, enhanced facial definition. Ideal to introduce new clients to the incredible benefits of CACI as an alternative to anti wrinkle injections or fillers.
This treatment tackles oily or acne prone skin and leaves the complexion looking smooth and radiantly healthy. Utilising a combination of red and blue LED light therapy, deep cleansing, and skin exfoliation techniques, it effectively brightens and evens the skin tone. Ideal for calming hormonal skin.
This treatment targets deep lines and wrinkles, including crow's feet and laughter lines. It is a non-invasive, needle-free alternative to collagen injections and dermal fillers, ideal for anyone seeking CACI anti-ageing facial treatments. Experience instant plumping of fine lines and wrinkles from the very first treatment.
Our Rejuvenating Hand Mask is an intensive skin conditioning glove that hydrates and nourishes the skin on your hands. We use Electro Gloves, made from a special electrically conductive material, which are fitted over the Rejuvenating Hand Mask. When activated with the CACI System, these gloves deliver tiny electrical impulses that help to improve skin firmness and boost circulation.
Let your body and your senses be awakened and restored,
Experience a full body aromatherapy massage, complemented by a detailed hot cloth facial that will leave you floating on air. Perfected over the years, this signature treatment has become a firm favourite among our clients. The mood is calm, and the air is bursting with essence, setting the perfect atmosphere. The treatment begins with a crystal chakra balance, ensuring a holistic experience that rejuvenates your spirit.
Aromatherapy is the practice of treating the whole individual with a prescribed blend of pure essential oils, extracted from nature's finest plants, trees, and flowers, resulting in psychological and physical well-being.
Experience a rejuvenating top to toe body exfoliation. Indulge in dry body brushing that encapsulates your body in a luxurious blend of lemon myrtle, eucalyptus, and bergamot, combined with golden jojoba and macadamia salt. Let the treatment drench you in the rich essence of Tahitian and Bourbon vanilla extract, complemented by Madagascan rarabe butter.
Rooted in the ancient Ayurvedic tradition, this deeply relaxing treatment focuses on the scalp, face, neck and shoulders to ease muscular tension, improve circulation and calm the mind. Perfect for relieving stress, headaches and fatigue while restoring balance, clarity and a wonderful sense of wellbeing.
The warmth of the LAVA shell allows deep relaxation into the muscles. In this bespoke combiation of hands on therapy full body massage involving the warm shells. Pressure points and areas of tension are eased back to calmness. This massage not only eases stress and aches and pains but leaves your body feeling warmed and lighter.
This treatment uses both the heat and ice of the lava shells , alongside deep tissue techniques. The heat of the shells relaxes the muscles, the cool lava shells help reduce inflammation. Referred pain is reduced, promoting fresh blood flow, nutrients and oxygen into the muscular system, enabling a quicker return to the client's chosen activity. This is an excellent choice for a gentleman's treatment or for anyone after a sporting adventure.
This technique uses a combination of various movements and strokes to address both superficial and deeper layers of muscle and connective tissue. Swedish massage typically includes five main techniques: effleurage, petrissage, friction, tapotement, and vibration. Experienced hands work deeply in areas that need more attention, making this a truly individual treatment to you.
Our bespoke prescription hot cloth facial treatments are designed to suit all skin types and concerns, offered by a skilled beautician in Goodwick. Whether you visit our beauty salon in Fishguard or choose our beautician Pembrokeshire services, you can enjoy specialized CACI anti-aging facial treatments tailored just for you.
Experience an in-depth facial treatment designed to deep cleanse, exfoliate, and nourish your skin. Enjoy a soothing shoulder, neck, and scalp massage that alleviates deep head and neck tension. Indulge in a hydrating and nourishing mask made from exotic berries, which helps to plump and lift fine lines whilst benefiting from a hand OR foot massage.
Experience an in-depth facial treatment designed to deep cleanse, exfoliate, and remove excess oil while re-balancing your complexion. Enjoy a soothing shoulder, neck, and scalp massage that helps to ease deep head and neck tension. To finish, a pore-clearing and balancing mask of blue spirulina will leave your skin beautifully calm and clear whilst you enjoy a hand OR foot massage.
Enhance your eyes with a range of eye enhancing treatments below.
Tame unruly brows, get the shape you want. We use a high quality soothing wax to leave your skin beautiffully calm.
Enhance your lashes or brows by choosing a glossy blue/black or natural brown tint. Remember, a patch test is required 48 hours prior to your first treatment.
Experience a fantastic treatment that lengthens and curls your lashes for a more open eye. It also includes a lash tint and a relaxing hand and arm massage, making it a perfect choice for a special occasion or holiday.
At our beauty salon in Goodwick, we pride ourselves on using the finest quality hot and warm wax for all our treatments.
With a fast and mess-free roller waxing system, your legs will be super smooth and ready to show off in no time. Whether you're visiting a beautician in Goodwick or a beauty salon in Fishguard, you can count on professional results that leave your skin glowing.
Remove your unwanted hair quickly and efficiently, leaving you with smooth, hair-free skin.
Using Bluesky Gels we achieve beautiful lasting results.
Enhance and strengthen your nails with an application of any colour gel you require.
To keep your nails in good condition a 2/3 week maintenance appointment is required.
Experience a softening and warming aromatherapy foot soak at our beauty salon in Goodwick, designed to ease tension from the feet, ankles, and lower legs. This treatment is followed by an invigorating foot and leg exfoliation, removing hard skin, and a deeply relaxing foot massage complemented by an eye mask.
A 60 minute time slot is allocated for a gel overlay at our beauty salon in Goodwick, with each additional 15 minutes charged at £5.
Experience private life or business coaching that guides you to innovative and authentic ideas, helping you achieve your ultimate goals. Coaching will empower you to access your full potential..
Are you feeling stuck in your decision making? Do you want to nurture an idea or get a project off the starting blocks? Coaching sessions, are designed to assist you become your authentic self and lead you to your best possible life.
Beauty Within, a premier beautician in Goodwick, offers exclusive services that are outlined on this website. Please note that prices here specifically pertain to Beauty Within. For those seeking additional therapies, Twr y Felin Hotel Roch Castle and Crug Glas provide separate services that can be booked directly. If you're looking for a beauty salon in Fishguard or a beauty salon in Goodwick, we invite you to explore our offerings. Additionally, we specialize in CACI anti aging facial treatmen